Higher Email Engagement, Less Effort: Email Communications Improvements

# emails

# box office

# campaigns

A roundup of the latest improvements to email communications through Spektrix and Dotdigital

We know that getting the right information to the right person at the right moment is essential for a smooth customer experience.

We're excited to share the latest improvements to email communications through Spektrix and Dotdigital, designed to give you more precision over your communications and let data handle the heavy lifting of campaign timing.

Control when your e-tickets hit inboxes

You no longer have to send e-tickets the moment a purchase is made. You now have the flexibility to trigger a dedicated e-ticket email exactly when you want—like 24 hours before the event.

Make it harder for unauthorized resellers

Reduce Fraud: Minimize unauthorized resales on the secondary market.

Build Trust: Keep your customers’ experience secure and official.

CTA: Get Started: Delay delivery of e-tickets

Ensure every audience member receives vital info about event changes or ticket details, even if they have unsubscribed.

Previously, Dotdigital emails were always treated as marketing outreach; if a customer unsubscribed, they risked missing critical service alerts.

This new feature allows you to bypass subscription preferences for essential updates and flags invalid email addresses so you can reach out via alternative methods immediately

Reach 100% of your attendees—even those unsubscribed from marketing.

Send critical service overrides: Deliver essential updates (cancellations, venue shifts, or cast changes) to every ticket holder regardless of their opt-out status.

Avoid for-profit ticket reselling: Use ‘just-in-time’ e-ticket delivery to stay one step ahead of unauthorized resellers.

Close communication gaps: Identify customers without valid email addresses to help ensure no customer is left uninformed.

CTA: Get Started: How to use the pre-event email template

Maximize your open rates with Send Time Optimization

Send Time Optimization uses machine learning to deliver emails exactly when each customer is most likely to open them.

How it works: DotDigital analyzes historical data to find the perfect moment for every recipient within a 24-hour window. If there is not enough data for a specific customer, they will receive it at your scheduled send time.

The Result: Better engagement and higher ROI

Get Started: How to send integrated email campaigns

Pull Spektrix event data into Dotdigital emails to generate marketing campaigns in minutes

Say goodbye to copying content and re-uploading imagery.

Our new DotDigital drag and drop email blocks pull in Spektrix data to automatically generate event name, description, imagery, dates, and other attributes.

CTA: Get started: How to use the pre-event email template

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