Activation Workshop: Celebrate & Build Loyalty with Automated Birthday Programs

Launch an automated birthday program that delights customers and builds long-term loyalty. This practical workshop breaks down what makes a birthday automation work, and then using our Pre Built Birthday Program template setting up an automated email journey.

Workshop Prerequisites

To get the most out of this session and successfully launch your automated birthday program, please complete the following steps before attending:

1. Offer Creation: If you plan to include a special discount or gift, ensure the Offer is pre-built within Spektrix.
2. Email Design: Design your birthday email creative as a Triggered Email within Dotdigital.

Please note: Registration is limited to 10 participants to ensure an interactive, focused session with tailored support from our team. Spaces will be allocated on a first-come, first-served basis.

For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.