Activation Workshop: Meta Advertising with Dotdigital

This workshop is designed to unlock the full targeting potential of integrating your Spektrix and Dotdigital systems with your Meta Advertising account. By the end of this guided session, you will not only understand how this powerful feature can optimise your marketing strategies but will also have built a high-value "Lookalike" audience specifically tailored for targeting new customers similar to your best Spektrix customers.

Please note: We have some prerequisites for taking part in the workshop:

1. Sync your Meta Ads Account to Dotdigital - guidance here: https://support.dotdigital.com/en/articles/8198988-digital-marketing-channel-facebook-audience
2. Know your Meta Ads Account log in details 
3. Know your Dotdigital Account log in details
4. Review your Privacy Policy to ensure it explicitly mentions Meta or Social Media Platforms as a destination for data sharing (this will be covered in more detail during the session)

Note on Registration

To ensure an interactive session with tailored support, registration is capped at 10 organizations.

1. Bring the Team: Multiple team members from each organization are welcome to join.
2. Sold Out? If tickets appear "sold out" but a colleague from your organization is already registered, please email [email protected] and we can open an additional space for you.

Technical Recommendations

For the best experience, please log in on a computer (rather than a mobile device). We recommend using Google Chrome, as other browsers may block features like virtual backgrounds or audio/camera settings.

Cancellations

If you or your team can no longer attend, please cancel your registration to free up a spot for another organization:

1. Log into the Community and select the specific event you are registered for
2. Select 'View Receipt' on the right-hand side
3. In the pop-up, select 'Cancel' at the base and click 'Submit'

Need help? If you don’t see the cancel option or need to withdraw your entire team, just email us at [email protected] and we’ll handle it for you!