Activation Workshop: Re-Engaging Lapsed Bookers (Part 1)

Identify and re-engage your lapsed bookers. Automate your marketing, improve retention and generate fresh revenue. This practical workshop will be delivered over two sessions, helping you first define what ‘lapsed booker’ means to you through audience analysis and insights, and second to build and activate an automated marketing workflow which will recapture that lost audience. The workshops will be run over two dates a week apart and it’s important that you’re able to attend both sessions.

Important Note: This is a two-part workshop. By registering for this session, you are committing to a two-step process.

1. Part 2: 24-Mar | 3:00 PM GMT / 11:00 AM EDT

The link for the second session on March 24 will not be available on the public calendar. Instead, it will be emailed directly to all attendees of this first session following the conclusion of the workshop.

To attend this workshop, you will need to have:

1. Access to the Insights & Mailings Interface, Admin Interface and your DotDigital Account.
2. A synced tag group and address book between Spektrix and DotDigital.
3. Three campaign templates:
4. One aimed at customers who have attended in the past but not recently, and have not purchased tickets for an event in the future. You may want to include an offer.
5. One aimed at customers who did not open the first email and have not purchased tickets for an event in the future.
6. One aimed at customers who did open the first email but have still not yet purchased tickets for an event in the future.

Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.

If you can no longer attend, please cancel your registration to free up a spot:

1. Log into the Community and select the specific event you are registered for
2. Select 'View Receipt' on the right-hand side
3. In the pop-up, select 'Cancel' at the base and click 'Submit'

If you don’t see this option, just email us at [email protected] and we’ll handle it for you!

For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.