Because everyone loves a little surprise in their inbox
Mindy Barenblat
Everyone wants a little (or big) treat for their birthday.
Free coffee? Yes please. Free cookie? Mmmm. Both? Even better.
Are you sending personalized emails of joy, treats, and maybe a discount or two to your customers on their birthdays?
The Liverpool Philharmonic used a pre-built Dotdigital Birthday Program to auto-magically send their customers a discount code on their special day. In one year, the code was redeemed 450 times, resulting in £4,000 revenue. Not only that, a majority of birthday recipients brought at least one friend with them!
Did you know you have access to a whole library of Dotdigital Programs that can scale to your needs in a click?
👉 Read the full blog 👇 to hear about the many types of Programs and see additional success stories. What’s one email automation you'd love to get up and running — or one that’s already working well for you? Share it in the comments below!
