I’ll admit it: segmentation is my jam. I could happily talk about it for hours (and often do at user days and industry events). But here’s the thing: I often see fundraisers not getting the full value out of the simple CRM tools already at their fingertips.
When you use segmentation, customer groups, or automations well, you’re not just sending another appeal. You’re making a connection that feels personal, timely, and relevant. That’s the difference between “another email” and a donation that really lands.
In the blog, we share how these fundamentals can boost your digital fundraising strategy, strengthen donor relationships, and save you time along the way.
👉Read the full blog for the details.
I’d love to hear which CRM tools have made the biggest difference in your fundraising. 👇Share your thoughts below!
