Smarter Segmentation with Household Data in Spektrix

# new at Spektrix

# customer lists

# segmentation

# fundraising

# data hygiene

Now you can decide whether to include all members of a household or just the Primary Householder when grouping in Customer Lists or Auto Tags

Brittney Aston

We’ve just made it easier for you to understand and engage with the full picture of your audience.

When you create a purchasing or booking segments in your Customer Lists and Autotags, and group by householdWhen you create a Customer List or Auto Tag and group by Household, you can now choose to include just the Primary Householder or all Household members.

That means you can:

Build more accurate and nuanced segmentations

Tag every member of a household based on cumulative giving

Streamline benefit sharing and household management

Email everyone in a household based on shared purchase history

You no longer need to manually soft credit transactions to tag, email, or segment based on cumulative purchases and gifts. This update saves time and improves accuracy.

Find full details in our updated Support Centre article on Setting up and using Households.

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Smarter Segmentation with Household Data in Spektrix

Now you can decide whether to include all members of a household or just the Primary Householder when grouping in Customer Lists or Auto Tags

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