Recipe: Optimise Soft Bounce Settings

Recipe: Optimise your Meta Ads

Recipe: Build Post-Purchase Upsell Journeys

Recipe: Sell Wheelchair Spaces Online 

This workshop is designed to unlock the full targeting potential of integrating your Spektrix and Dotdigital systems with your Meta Advertising account. By the end of this guided session, you will not only understand how this powerful feature can optimise your marketing strategies but will also have built a high-value "Lookalike" audience specifically tailored for targeting new customers similar to your best Spektrix customers.<h4>Please note: We have some prerequisites for taking part in the workshop:</h4><ol><li data-list="bullet">Sync your Meta Ads Account to Dotdigital - guidance here: <a href="https://support.dotdigital.com/en/articles/8198988-digital-marketing-channel-facebook-audience" rel="noopener noreferrer" target="_blank">https://support.dotdigital.com/en/articles/8198988-digital-marketing-channel-facebook-audience</a></li><li data-list="bullet">Know your Meta Ads Account log in details&nbsp;</li><li data-list="bullet">Know your Dotdigital Account log in details</li><li data-list="bullet">Review your Privacy Policy to ensure it explicitly mentions Meta or Social Media Platforms as a destination for data sharing (this will be covered in more detail during the session)</li></ol> <h2>Note on Registration</h2>To ensure an interactive session with tailored support, registration is capped at 10 organizations.<ol><li data-list="bullet">Bring the Team: Multiple team members from each organization are welcome to join.</li><li data-list="bullet">Sold Out? If tickets appear "sold out" but a colleague from your organization is already registered, please email community@spektrix.com and we can open an additional space for you.</li></ol><h3>Technical Recommendations</h3>For the best experience, please log in on a computer (rather than a mobile device). We recommend using Google Chrome, as other browsers may block features like virtual backgrounds or audio/camera settings.<h3>Cancellations</h3>If you or your team can no longer attend, please cancel your registration to free up a spot for another organization:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>Need help? If you don’t see the cancel option or need to withdraw your entire team, just email us at community@spektrix.com and we’ll handle it for you!

Activation Workshop: Meta Advertising with Dotdigital

In this hands-on workshop you will build an automated pre-event email journey that promotes supplementary events through a dedicated subsite.Enhance your customer experience and drive secondary spend by offering tailored add-ons, like programmes, drinks, or parking, at the perfect moment. By connecting targeted customer data with a seamless subsite booking flow, you can automate your upsell strategy and ensure every attendee has the opportunity to enhance their visit.Working alongside Spektrix team members and other Spektrix users, you’ll leave with a live (or ready-to-launch) automated upsell journey on Dotdigital, a simple subsite for frictionless upsell purchases, the reporting tools to track your new (or amplified) revenue streams, and ideas from fellow Spektrix users on upselling opportunities. <h2>Pre-requisites for attending:</h2><ol><li data-list="bullet">Subdomains Ready: Your required subdomains must be created as outlined in the Support Centre article<a href="https://support.spektrix.com/hc/en-us/articles/16600140023709-How-to-get-started-with-Subsites" rel="noopener noreferrer" target="_blank"> How to Get Started with Subsites</a> under Existing Integration.</li><li data-list="bullet">User Permissions: Ensure you have access to Spektrix Link and the Website Settings interface. If you don’t have access, please flag this during sign up.</li><li data-list="bullet">Domain Specific Config: Complete the steps outlined under ‘<a href="https://support.spektrix.com/hc/en-us/articles/16600140023709-How-to-get-started-with-Subsites#h_01KHJX81QWHX7XQDPNGYENGNA5" rel="noopener noreferrer" target="_blank">Domain Specific Config</a>’ referencing your newly set up Subsite subdomain. </li><li data-list="bullet">Brand Assets: Have your logo (PNG/SVG) and primary brand hex codes (e.g., #FFFFFF) ready to use.</li><li data-list="bullet">Images and copy for your supplementary events: use this as an opportunity to review your existing supplementary events, or be ready to set up one or two. </li><li data-list="bullet">Choose an event you would like to test your supplementary events with (no emails will be sent during the workshop).</li></ol> Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for</li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Building Post-Purchase Upsell Journeys

Stop making the same donation ask to everyone. In this practical session, we’ll help you dive into your Spektrix data to identify and tag your previous donors. You'll then use those tags to trigger personalised messaging and tailored donation asks directly in the online purchase path. You’ll leave the session with a live, automated fund and the tools to measure exactly how much more your supporters give when the ask feels personal.To attend this workshop, you will need to:<ol><li data-list="bullet">Have General Administrator permissions to enable you to set up Tags and Funds</li><li data-list="bullet">Have Insights and Mailings user role to run reports</li><li data-list="bullet">Have a think about the specific messaging you want to use for each of the two online funds we'll be setting up; including name and description</li><li data-list="bullet">Download and make a copy of this <a href="https://docs.google.com/spreadsheets/d/1biZKk0APN_kNV2lbrLvlC5WRLXHy98zCuv1WS07fo0w/edit?usp=sharing" rel="noopener noreferrer" target="_blank">benchmark document</a> in advance of the session and have access to this on the day</li></ol>Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Refining Your Online Donation Ask For Previous Donors

This is an external industry conference sponsored by Spektrix.Ticketing Professionals Conference (or TPC) is an educationally-led event focusing on innovation, best practice continued improvement in the entertainment ticketing sector.Run by people who work in OUR industry, not for commercial gain but to improve how we all work and develop as professionals.TPC attracts over 600 professionals, from 20+ Countries. The programme is aimed at those at ‘Box Office Manager’, ‘Head of Ticketing’ (or Marketing!) or higher.Delegates come from all main strands of entertainment ticketing, performing arts, sports, attractions and festivalsRegister at: https://ticketingprofessionals.co.uk/

Ticketing Professionals Conference 2026

Launch an automated birthday program that delights customers and builds long-term loyalty. This practical workshop breaks down what makes a birthday automation work, and then using our Pre Built Birthday Program template setting up an automated email journey.<h2>Workshop Prerequisites</h2>To get the most out of this session and successfully launch your automated birthday program, please complete the following steps before attending:<ol><li data-list="ordered">Offer Creation: If you plan to include a special discount or gift, ensure the Offer is pre-built within Spektrix.</li><li data-list="ordered">Email Design: Design your birthday email creative as a Triggered Email within Dotdigital.</li></ol>Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Celebrate & Build Loyalty with Automated Birthday Programs

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