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This is an external industry conference sponsored by Spektrix.The UK’s biggest conference for the arts and heritage marketing community.As a community our biggest strength is our collective power. Sharing our knowledge, experiences and shaping solutions together. Your experiences as cultural marketers will be placed front and centre as we gather for AMA Conference 2026. Together, we’ll learn from each other, grow our skills and inspire new ways of working.Register here: <a href="https://www.a-m-a.co.uk/conference/" rel="noopener noreferrer" target="_blank">https://www.a-m-a.co.uk/conference/</a>

AMA Conference 2026

This is an external industry conference sponsored by Spektrix.Arts Reach’s annual conference brings together arts professionals for two days of practical learning, strategy, and collaboration.This year’s theme, New Ways Forward: Relevance and Resurgence, focuses on how organizations can adapt to a rapidly changing landscape across marketing, fundraising, and ticketing. Sessions will explore strategies for growing audiences and donations, improving the patron journey, strengthening digital marketing, and building long-term engagement.Designed with teams in mind, the conference encourages organizations to attend together and align on new approaches they can bring back and implement right away.Alongside the sessions, attendees can take part in roundtables, one-on-one consultations with industry experts, and networking receptions, offering plenty of opportunities to exchange ideas and connect with peers.

Canadian Arts Marketing, Development & Ticketing Conference

This activation workshop is designed to help leverage existing Spektrix data to drive measurable membership growth. The focus is on spotting the regulars who act like members but haven't joined yet and then build lookalike audiences to find more people like them. <h3>What we will achieve together: </h3>Participants will analyse their visitor data within Spektrix to surface "lookalike" records, those whose behavioural profile mirrors that of existing members. We will build an autotag and customer group to flag these individuals to their teams on an ongoing basis. <h3>Pre-requisites for attending: </h3><ol><li data-list="bullet">Have the General Administrator user role</li><li data-list="bullet">Have the Insights &amp; Mailings Administrator user role</li><li data-list="bullet">Have access to the Sales Interface </li></ol><h3>Resources:</h3><a href="https://community.spektrix.com/home/resources/identify-potential-members" rel="noopener noreferrer" target="_blank">Recipe: Identify Potential Members</a><a href="https://community.spektrix.com/home/resources/highlight-potential-members-with-customer-groups" rel="noopener noreferrer" target="_blank">Recipe: Highlight Potential Members with Customer Groups</a><a href="https://support.spektrix.com/hc/en-us/articles/201667993-Normal-Tags-and-Auto-Tags#h_01JD5AX4VGKMCMQZV9AYFH58ZP" rel="noopener noreferrer" target="_blank">How to create an Auto Tag</a><a href="https://support.spektrix.com/hc/en-us/articles/230352308-Customer-Groups" rel="noopener noreferrer" target="_blank">Customer Groups</a><a href="https://support.spektrix.com/hc/en-us/articles/201667253-Crossover-Analysis-How-to-Run-a-Customer-List-through-a-Report" rel="noopener noreferrer" target="_blank">Crossover Analysis - How to Run a Customer List through a Report</a> Please note: Activation Workshops are not recorded. These are interactive, hands-on sessions for small groups, and participants may share examples from their live systems. Keeping workshops unrecorded helps create an open learning environment and encourages active participation. Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Identifying Potential Members

In this hands-on workshop our Spektrix experts will teach you to spot duplicate records in your system, and offer strategies for how to manage these duplicate accounts to ensure your customer data is as healthy as possible. We’ll take a look at how duplicates can happen, what Spektrix does to stop and spot them, and set up three processes to help clean your data. Clean data has a huge impact on the value of your system - from reporting to Dotdigital open rates and beyond. If you don't have a current process for managing duplicates, this is the workshop for you! <h2>Prerequisites For Attendees</h2><ol><li data-list="bullet">User must have attended Instructor Led Training on Exploring Data 1: Customer Segmentation or feel confident in Spektrix segmentation tools like Customer Lists and Auto-Tags.</li><li data-list="bullet">Have access to Sales, Admin, and Insights and Mailings interfaces in Spektrix, but no prep work needs to be accomplished.</li></ol> Please note: Activation Workshops are not recorded. These are interactive, hands-on sessions for small groups, and participants may share examples from their live systems. Keeping workshops unrecorded helps create an open learning environment and encourages active participation. Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Tackling Your Duplicate Customer Records

In this hands-on workshop, you will work alongside Spektrix team members and Spektrix users to build and configure your subsite - a free, mobile-optimized purchase pathway that links with your website. You can use your subsite as your primary purchase path or alongside it. For more inspiration on what is possible, check out the Support Centre article <a href="https://support.spektrix.com/hc/en-us/articles/16599454368797-What-is-a-Spektrix-Subsite" rel="noopener noreferrer" target="_blank">What is a Subsite</a>.This isn't just a demonstration; it’s a dedicated "power hour" to get the work done. You will log into Spektrix Link, apply your organization's branding, set up your navigation menu and configure settings required in the website Admin interface. You will leave the session with a subsite that is activated. All that will remain as a next step will be to link your new subsite with your website.<h4>What we will achieve together:</h4><ol><li data-list="bullet">Brand Alignment: Uploading logos and styling to ensure a consistent customer journey.</li><li data-list="bullet">Technical Configuration: Setting up Subsite Settings in <a href="https://admin.spektrix-link.com/login" rel="noopener noreferrer" target="_blank">Spektrix Link</a> and Domain Specific Config in Website Admin.</li></ol><h2>Prerequisites For Attendees</h2>To ensure you can go live by the end of the session, please ensure you have the following in place:<ol><li data-list="bullet">Subdomains Ready: Your required subdomains must be created as outlined in the Support Centre article <a href="https://support.spektrix.com/hc/en-us/articles/16600140023709-How-to-get-started-with-Subsites" rel="noopener noreferrer" target="_blank">How to Get Started with Subsites</a>. (This is a hard requirement for activation, you may be asked to leave the workshop if you don’t have this in place).</li><li data-list="bullet">User Permissions: Ensure you have access to <a href="https://admin.spektrix-link.com/login" rel="noopener noreferrer" target="_blank">Spektrix Link</a> and the Website Settings interface. If you don’t have access, please flag this during sign up.</li><li data-list="bullet">Brand Assets: Have your logo (PNG/SVG) and primary brand hex codes (e.g., #FFFFFF) ready to use.</li></ol> Please note: Activation Workshops are not recorded. These are interactive, hands-on sessions for small groups, and participants may share examples from their live systems. Keeping workshops unrecorded helps create an open learning environment and encourages active participation. Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Set Up a Subsite

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