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Launch an automated birthday program that delights customers and builds long-term loyalty. This practical workshop breaks down what makes a birthday automation work, and then using our Pre Built Birthday Program template setting up an automated email journey.<h2>Workshop Prerequisites</h2>To get the most out of this session and successfully launch your automated birthday program, please complete the following steps before attending:<ol><li data-list="ordered">Offer Creation: If you plan to include a special discount or gift, ensure the Offer is pre-built within Spektrix.</li><li data-list="ordered">Email Design: Design your birthday email creative as a Triggered Email within Dotdigital.</li></ol>Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Celebrate & Build Loyalty with Automated Birthday Programs

This workshop is designed to unlock the full targeting potential of integrating your Spektrix and Dotdigital systems with your Meta Advertising account. By the end of this guided session, you will not only understand how this powerful feature can optimise your marketing strategies but will also have built a high-value "Lookalike" audience specifically tailored for targeting new customers similar to your best Spektrix customers.Please note: We have some prerequisites for taking part in the workshop:<ol><li data-list="bullet">Sync your Meta Ads Account to Dotdigital - guidance here: <a href="https://support.dotdigital.com/en/articles/8198988-digital-marketing-channel-facebook-audience" rel="noopener noreferrer" target="_blank">https://support.dotdigital.com/en/articles/8198988-digital-marketing-channel-facebook-audience</a></li><li data-list="bullet">Know your Meta Ads Account log in details&nbsp;</li><li data-list="bullet">Know your Dotdigital Account log in details</li><li data-list="bullet">Review your Privacy Policy to ensure it explicitly mentions Meta or Social Media Platforms as a destination for data sharing (this will be covered in more detail during the session)</li></ol><h2>Note on Registration</h2>To ensure an interactive session with tailored support, registration is capped at 10 organizations.<ol><li data-list="bullet">Bring the Team: Multiple team members from each organization are welcome to join.</li><li data-list="bullet">Sold Out? If tickets appear "sold out" but a colleague from your organization is already registered, please email community@spektrix.com and we can open an additional space for you.</li></ol><h3>Technical Recommendations</h3>For the best experience, please log in on a computer (rather than a mobile device). We recommend using Google Chrome, as other browsers may block features like virtual backgrounds or audio/camera settings.<h3>Cancellations</h3>If you or your team can no longer attend, please cancel your registration to free up a spot for another organization:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>Need help? If you don’t see the cancel option or need to withdraw your entire team, just email us at community@spektrix.com and we’ll handle it for you!

Activation Workshop: Meta Advertising with Dotdigital

In this workshop, you’ll use our new Pre-Event Email Template to build an intelligent email that automatically adapts to every event in your season. You’ll learn how to combine essential pre-visit information with upsell opportunities, all within one flexible template. By the end of the session, you’ll have a fully functional pre-event automation that delivers timely, relevant emails to attendees, while reducing the number of campaigns you need to create and manage.To attend this workshop, you will need to:<ol><li data-list="bullet">Have your branded header and footer saved in Dotdigital ready</li><li data-list="bullet">Add the following Event Attributes:</li><li data-list="bullet" class="ql-indent-2">dotdigitalEventField1</li><li data-list="bullet" class="ql-indent-2">dotdigitalEventField2</li><li data-list="bullet" class="ql-indent-2">dotdigitalEventField3</li><li data-list="bullet">Add the Instance Attribute:</li><li data-list="bullet" class="ql-indent-2">dotdigitalInstanceField1</li></ol>Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Sending Smart Relevant Pre-Event Emails

In this hands-on workshop, you will work alongside Spektrix team members and Spektrix users to build and configure your subsite - a free, mobile-optimized purchase pathway that links with your website. You can use your subsite as your primary purchase path or alongside it. For more inspiration on what is possible, check out the Support Centre article <a href="https://support.spektrix.com/hc/en-us/articles/16599454368797-What-is-a-Spektrix-Subsite" rel="noopener noreferrer" target="_blank">What is a Subsite</a>.This isn't just a demonstration; it’s a dedicated "power hour" to get the work done. You will log into Spektrix Link, apply your organization's branding, set up your navigation menu and configure settings required in the website Admin interface. You will leave the session with a subsite that is activated. All that will remain as a next step will be to link your new subsite with your website.<h4>What we will achieve together:</h4><ol><li data-list="bullet">Brand Alignment: Uploading logos and styling to ensure a consistent customer journey.</li><li data-list="bullet">Technical Configuration: Setting up Subsite Settings in <a href="https://admin.spektrix-link.com/login" rel="noopener noreferrer" target="_blank">Spektrix Link</a> and Domain Specific Config in Website Admin.</li></ol><h2>Prerequisites For Attendees</h2>To ensure you can go live by the end of the session, please ensure you have the following in place:<ol><li data-list="bullet">Subdomains Ready: Your required subdomains must be created as outlined in the Support Centre article <a href="https://support.spektrix.com/hc/en-us/articles/16600140023709-How-to-get-started-with-Subsites" rel="noopener noreferrer" target="_blank">How to Get Started with Subsites</a>. (This is a hard requirement for activation, you may be asked to leave the workshop if you don’t have this in place).</li><li data-list="bullet">User Permissions: Ensure you have access to <a href="https://admin.spektrix-link.com/login" rel="noopener noreferrer" target="_blank">Spektrix Link</a> and the Website Settings interface. If you don’t have access, please flag this during sign up.</li><li data-list="bullet">Brand Assets: Have your logo (PNG/SVG) and primary brand hex codes (e.g., #FFFFFF) ready to use.</li></ol>Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Set Up a Subsite

This workshop is designed to unlock the full targeting potential of integrating your Spektrix and Dotdigital systems with your Meta Advertising account. By the end of this guided session, you will not only understand how this powerful feature can optimise your marketing strategies but will also have built a high-value "Lookalike" audience specifically tailored for targeting new customers similar to your best Spektrix customers.<h4>Please note: We have some prerequisites for taking part in the workshop:</h4><ol><li data-list="bullet">Sync your Meta Ads Account to Dotdigital - guidance here: <a href="https://support.dotdigital.com/en/articles/8198988-digital-marketing-channel-facebook-audience" rel="noopener noreferrer" target="_blank">https://support.dotdigital.com/en/articles/8198988-digital-marketing-channel-facebook-audience</a></li><li data-list="bullet">Know your Meta Ads Account log in details&nbsp;</li><li data-list="bullet">Know your Dotdigital Account log in details</li><li data-list="bullet">Review your Privacy Policy to ensure it explicitly mentions Meta or Social Media Platforms as a destination for data sharing (this will be covered in more detail during the session)</li></ol> <h2>Note on Registration</h2>To ensure an interactive session with tailored support, registration is capped at 10 organizations.<ol><li data-list="bullet">Bring the Team: Multiple team members from each organization are welcome to join.</li><li data-list="bullet">Sold Out? If tickets appear "sold out" but a colleague from your organization is already registered, please email community@spektrix.com and we can open an additional space for you.</li></ol><h3>Technical Recommendations</h3>For the best experience, please log in on a computer (rather than a mobile device). We recommend using Google Chrome, as other browsers may block features like virtual backgrounds or audio/camera settings.<h3>Cancellations</h3>If you or your team can no longer attend, please cancel your registration to free up a spot for another organization:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>Need help? If you don’t see the cancel option or need to withdraw your entire team, just email us at community@spektrix.com and we’ll handle it for you!

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