In July 2026, we're updating the Spektrix user interface to create a fresher, cleaner look for all of our users.

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Recipe: Recover Missed Opportunities with Smarter Re-Mailing

Recipe: Grab attention with Dynamic Subject Lines

Recipe: Boost Engagement with Dynamic Calls to Action

<h1>Activate Excellence</h1>Unlock the full power of your Spektrix toolkit.Join us at our signature daylong events designed to enhance your use of the Spektrix system, create connections, and empower you with the information and resources you need to achieve your goals.<a href="https://www.spektrix.com/events/hubs-na" rel="noopener noreferrer" target="_blank">Learn more about Hubs, view cities and dates, and register on our website.</a>

Hubs: New York City (Day 1)

Launch an automated birthday program that delights customers and builds long-term loyalty. This practical workshop breaks down what makes a birthday automation work, and then using our Pre Built Birthday Program template setting up an automated email journey.<h2>Workshop Prerequisites</h2><ol><li data-list="ordered">Offer creation: If you plan to include a discount of gift, ensure this is pre-built in Spektrix</li><li data-list="ordered">Email Design: Design your Birthday Email as a Triggered Email Campaign within DotDigital</li><li data-list="ordered">Contact Data Fields: Ensure you have the DATEOFBIRTH data field created in DotDigital</li><li data-list="ordered">Sync your Address Book: Make sure that you have a synched address book between Spektrix and Dotdigital</li><li data-list="ordered">Know your time: Agree when you would like to send your birthday email - the day of, a week before, a month before?</li></ol> Please note: Activation Workshops are not recorded. These are interactive, hands-on sessions for small groups, and participants may share examples from their live systems. Keeping workshops unrecorded helps create an open learning environment and encourages active participation. Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Celebrate & Build Loyalty with Automated Birthday Programs

In this hands-on workshop our Spektrix experts will teach you to spot duplicate records in your system, and offer strategies for how to manage these duplicate accounts to ensure your customer data is as healthy as possible. We’ll take a look at how duplicates can happen, what Spektrix does to stop and spot them, and set up three processes to help clean your data. Clean data has a huge impact on the value of your system - from reporting to Dotdigital open rates and beyond. If you don't have a current process for managing duplicates, this is the workshop for you! <h2>Prerequisites For Attendees</h2><ol><li data-list="bullet">User must have attended Instructor Led Training on Exploring Data 1: Customer Segmentation or feel confident in Spektrix segmentation tools like Customer Lists and Auto-Tags.</li><li data-list="bullet">Have access to Sales, Admin, and Insights and Mailings interfaces in Spektrix, but no prep work needs to be accomplished.</li></ol>Please note: Activation Workshops are not recorded. These are interactive, hands-on sessions for small groups, and participants may share examples from their live systems. Keeping workshops unrecorded helps create an open learning environment and encourages active participation.Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Tackling Your Duplicate Customer Records

Thursday, July 305 – 6 pm (BST) | 12 - 1 pm (EDT) | 9 – 10 am (PDT)Gain proven strategies for making the most of the shifting classical music landscape.At this webinar, hear from two leaders who’ve found new resonance with their audiences by leveraging technology to take a people-centered approach.Giuliano Kornberg, CEO of Sacramento Philharmonic &amp; Opera, will share how gaining control of their data enabled a customer-centric marketing approach that doubled their revenue.Vanessa Gardner, Vice President and General Manager of Live Arts Toledo, will share her approach to proactive change management and how making an upfront investment in teams and technology leads to long-term payoff.Join us for:<ol><li data-list="bullet">Real leaders, real strategies: Proven approaches to achieve success.</li><li data-list="bullet">A conversation that’s all about the specific challenges and opportunities of Classical Music organizations.</li><li data-list="bullet">The opportunity to guide the conversation in our live Q&amp;A.</li></ol>Together, we’ll surface the strategies that Classical Music venues need to achieve sustained success.<a href="https://www.spektrix.com/webinars/conducting-success" rel="noopener noreferrer" target="_blank">Register now.</a>

Conducting Success

Identify and re-engage your lapsed bookers. Automate your marketing, improve retention and generate fresh revenue. This practical workshop will be delivered over two sessions, helping you first define what ‘lapsed booker’ means to you through audience analysis and insights, and second to build and activate an automated marketing workflow which will recapture that lost audience. The workshops will be run over two dates a week apart and it’s important that you’re able to attend both sessions. Important Note: This is a two-part workshop. By registering for this session, you are committing to a two-step process. <ol><li data-list="bullet">Part 2: 11th August at 14:00 BST</li></ol>The link for the second session on August 11th will not be available on the public calendar. Instead, it will be emailed directly to all attendees of this first session following the conclusion of the workshop.To attend this workshop, you will need to have:<ol><li data-list="bullet">Access to the Insights &amp; Mailings Interface, Admin Interface and your DotDigital Account.</li><li data-list="bullet">A synced tag group and address book between Spektrix and DotDigital.</li><li data-list="bullet">Three campaign templates:</li><li data-list="bullet" class="ql-indent-2">One aimed at customers who have attended in the past but not recently, and have not purchased tickets for an event in the future. You may want to include an offer.</li><li data-list="bullet" class="ql-indent-2">One aimed at customers who did not open the first email and have not purchased tickets for an event in the future.</li><li data-list="bullet" class="ql-indent-2">One aimed at customers who did open the first email but have still not yet purchased tickets for an event in the future.</li></ol> Please note: Activation Workshops are not recorded. These are interactive, hands-on sessions for small groups, and participants may share examples from their live systems. Keeping workshops unrecorded helps create an open learning environment and encourages active participation. Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Re-Engaging Lapsed Bookers (Part 1)

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