Recipe: Optimise Soft Bounce Settings

Recipe: Optimise your Meta Ads

Recipe: Build Post-Purchase Upsell Journeys

Recipe: Sell Wheelchair Spaces Online 

This is an external industry conference sponsored by Spektrix.Ticketing Professionals Conference (or TPC) is an educationally-led event focusing on innovation, best practice continued improvement in the entertainment ticketing sector.Run by people who work in OUR industry, not for commercial gain but to improve how we all work and develop as professionals.TPC attracts over 600 professionals, from 20+ Countries. The programme is aimed at those at ‘Box Office Manager’, ‘Head of Ticketing’ (or Marketing!) or higher.Delegates come from all main strands of entertainment ticketing, performing arts, sports, attractions and festivalsRegister at: https://ticketingprofessionals.co.uk/

Ticketing Professionals Conference 2026

In this workshop, you’ll use our new Pre-Event Email Template to build an intelligent email that automatically adapts to every event in your season. You’ll learn how to combine essential pre-visit information with upsell opportunities, all within one flexible template. By the end of the session, you’ll have a fully functional pre-event automation that delivers timely, relevant emails to attendees, while reducing the number of campaigns you need to create and manage.To attend this workshop, you will need to:<ol><li data-list="bullet">Have your branded header and footer saved in Dotdigital ready</li><li data-list="bullet">Add the following Event Attributes:</li><li data-list="bullet" class="ql-indent-2">dotdigitalEventField1</li><li data-list="bullet" class="ql-indent-2">dotdigitalEventField2</li><li data-list="bullet" class="ql-indent-2">dotdigitalEventField3</li><li data-list="bullet">Add the Instance Attribute:</li><li data-list="bullet" class="ql-indent-2">dotdigitalInstanceField1</li></ol>Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Sending Smart Relevant Pre-Event Emails

Payment fraud has been a growing headache for ticketing professionals —but with the right tools, it doesn’t need to be.Hear from industry leaders who have successfully soothed or reduced their fraud challenges. Tony Hall, Associate Director of Ticketing at Fox Tucson Theatre and Patrick Kavanagh, Director, Ticketing &amp; Box Office Live at Magic Mike Live will be joined by Liv Nilssen, VP of Sector Strategy at Spektrix. In this session, we’ll walk you through a self-assessment and practical steps for your organization to put into action.Rooted in on-the-ground experience with hundreds of live events organizations worldwide, the approach will guide you through balancing risk against friction to help you stay ahead of bad actors without overwhelming your to-do list or losing out on legitimate sales.

Fraud Doesn’t Have To Be a Showstopper: Practical Steps to Protect Your Organization & Move Forward

Stop making the same donation ask to everyone. In this practical session, we’ll help you dive into your Spektrix data to identify and tag your previous donors. You'll then use those tags to trigger personalised messaging and tailored donation asks directly in the online purchase path. You’ll leave the session with a live, automated fund and the tools to measure exactly how much more your supporters give when the ask feels personal.To attend this workshop, you will need to have:<ol><li data-list="bullet">Have General Administrator permissions to enable you to set up Tags and Funds</li><li data-list="bullet">Have Insights and Mailings user role to run reports</li><li data-list="bullet">Have a think about the specific messaging you want to use for each of the two online funds we'll be setting up; including name and description</li><li data-list="bullet">Download and make a copy of this <a href="https://docs.google.com/spreadsheets/d/1biZKk0APN_kNV2lbrLvlC5WRLXHy98zCuv1WS07fo0w/edit?usp=sharing" rel="noopener noreferrer" target="_blank">benchmark document</a> in advance of the session and have access to this on the day</li></ol>Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Refining Your Online Donation Ask For Previous Donors

This workshop is designed to unlock the full targeting potential of integrating your Spektrix and Dotdigital systems with your Meta Advertising account. By the end of this guided session, you will not only understand how this powerful feature can optimise your marketing strategies but will also have built a high-value "Lookalike" audience specifically tailored for targeting new customers similar to your best Spektrix customers.<h4>Please note: We have some prerequisites for taking part in the workshop:</h4><ol><li data-list="bullet">Sync your Meta Ads Account to Dotdigital - guidance here: <a href="https://support.dotdigital.com/en/articles/8198988-digital-marketing-channel-facebook-audience" rel="noopener noreferrer" target="_blank">https://support.dotdigital.com/en/articles/8198988-digital-marketing-channel-facebook-audience</a></li><li data-list="bullet">Know your Meta Ads Account log in details&nbsp;</li><li data-list="bullet">Know your Dotdigital Account log in details</li><li data-list="bullet">Review your Privacy Policy to ensure it explicitly mentions Meta or Social Media Platforms as a destination for data sharing (this will be covered in more detail during the session)</li></ol> <h2>Note on Registration</h2>To ensure an interactive session with tailored support, registration is capped at 10 organizations.<ol><li data-list="bullet">Bring the Team: Multiple team members from each organization are welcome to join.</li><li data-list="bullet">Sold Out? If tickets appear "sold out" but a colleague from your organization is already registered, please email community@spektrix.com and we can open an additional space for you.</li></ol><h3>Technical Recommendations</h3>For the best experience, please log in on a computer (rather than a mobile device). We recommend using Google Chrome, as other browsers may block features like virtual backgrounds or audio/camera settings.<h3>Cancellations</h3>If you or your team can no longer attend, please cancel your registration to free up a spot for another organization:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>Need help? If you don’t see the cancel option or need to withdraw your entire team, just email us at community@spektrix.com and we’ll handle it for you!

Activation Workshop: Meta Advertising with Dotdigital

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