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Recipe: Recover Missed Opportunities with Smarter Re-Mailing

Recipe: Grab attention with Dynamic Subject Lines

Recipe: Boost Engagement with Dynamic Calls to Action

Thursday, July 305 – 6 pm (BST) | 12 - 1 pm (EDT) | 9 – 10 am (PDT)Gain proven strategies for making the most of the shifting classical music landscape.At this webinar, hear from two leaders who’ve found new resonance with their audiences by leveraging technology to take a people-centered approach.Giuliano Kornberg, CEO of Sacramento Philharmonic &amp; Opera, will share how gaining control of their data enabled a customer-centric marketing approach that doubled their revenue.Vanessa Gardner, Vice President and General Manager of Live Arts Toledo, will share her approach to proactive change management and how making an upfront investment in teams and technology leads to long-term payoff.Join us for:<ol><li data-list="bullet">Real leaders, real strategies: Proven approaches to achieve success.</li><li data-list="bullet">A conversation that’s all about the specific challenges and opportunities of Classical Music organizations.</li><li data-list="bullet">The opportunity to guide the conversation in our live Q&amp;A.</li></ol>Together, we’ll surface the strategies that Classical Music venues need to achieve sustained success.<a href="https://www.spektrix.com/webinars/conducting-success" rel="noopener noreferrer" target="_blank">Register now.</a>

Conducting Success

Identify and re-engage your lapsed bookers. Automate your marketing, improve retention and generate fresh revenue. This practical workshop will be delivered over two sessions, helping you first define what ‘lapsed booker’ means to you through audience analysis and insights, and second to build and activate an automated marketing workflow which will recapture that lost audience. The workshops will be run over two dates a week apart and it’s important that you’re able to attend both sessions. Important Note: This is a two-part workshop. By registering for this session, you are committing to a two-step process. <ol><li data-list="bullet">Part 2: 11th August at 14:00 BST</li></ol>The link for the second session on August 11th will not be available on the public calendar. Instead, it will be emailed directly to all attendees of this first session following the conclusion of the workshop.To attend this workshop, you will need to have:<ol><li data-list="bullet">Access to the Insights &amp; Mailings Interface, Admin Interface and your DotDigital Account.</li><li data-list="bullet">A synced tag group and address book between Spektrix and DotDigital.</li><li data-list="bullet">Three campaign templates:</li><li data-list="bullet" class="ql-indent-2">One aimed at customers who have attended in the past but not recently, and have not purchased tickets for an event in the future. You may want to include an offer.</li><li data-list="bullet" class="ql-indent-2">One aimed at customers who did not open the first email and have not purchased tickets for an event in the future.</li><li data-list="bullet" class="ql-indent-2">One aimed at customers who did open the first email but have still not yet purchased tickets for an event in the future.</li></ol> Please note: Activation Workshops are not recorded. These are interactive, hands-on sessions for small groups, and participants may share examples from their live systems. Keeping workshops unrecorded helps create an open learning environment and encourages active participation. Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Re-Engaging Lapsed Bookers (Part 1)

In this workshop, you’ll use our new Pre-Event Email Template to build an intelligent email that automatically adapts to every event in your season. You’ll learn how to combine essential pre-visit information with upsell opportunities, all within one flexible template. By the end of the session, you’ll have a fully functional pre-event automation that delivers timely, relevant emails to attendees, while reducing the number of campaigns you need to create and manage.To attend this workshop, you will need to:<ol><li data-list="bullet">Have your branded header and footer saved in Dotdigital ready</li><li data-list="bullet">Add the following Event Attributes:</li><li data-list="bullet" class="ql-indent-2">dotdigitalEventField1</li><li data-list="bullet" class="ql-indent-2">dotdigitalEventField2</li><li data-list="bullet" class="ql-indent-2">dotdigitalEventField3</li><li data-list="bullet">Add the Instance Attribute:</li><li data-list="bullet" class="ql-indent-2">dotdigitalInstanceField1</li></ol> Please note: Activation Workshops are not recorded. These are interactive, hands-on sessions for small groups, and participants may share examples from their live systems. Keeping workshops unrecorded helps create an open learning environment and encourages active participation. Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Sending Smart Relevant Pre-Event Emails

Join fellow Marketing Directors, Marketing Managers, CRM specialists, Digital Marketing Leads, and audience engagement professionals for an interactive roundtable focused on the opportunities and challenges shaping arts marketing today.This session is designed as a collaborative peer discussion where attendees can share what's working, compare strategies, ask questions, and learn from one another's experiences across the sector. Expect a conversational session with plenty of opportunity to exchange ideas, explore common challenges, and hear practical approaches from fellow marketers.Topics may include:<ol><li data-list="bullet">Email engagement and deliverability</li><li data-list="bullet">Segmentation and personalization strategies</li><li data-list="bullet">Campaign planning and content development</li><li data-list="bullet">Audience retention and re-engagement</li><li data-list="bullet">Measuring success beyond opens and clicks</li><li data-list="bullet">Balancing priorities with limited team capacity</li><li data-list="bullet">Cross department collaboration and shared goals</li></ol>

Let's Talk Marketing: A Peer Roundtable

Stop making the same donation ask to everyone.In this practical session, we will help you analyse your Spektrix data to identify and tag previous donors. You will use these tags to trigger personalised messaging and tailored donation requests directly in the online purchase path. You will leave the session with two live, automated funds and tools to measure how much more your supporters give when the ask feels personal.Please note: Activation Workshops are not recorded. These are interactive, hands-on sessions for small groups, and participants may share examples from their live systems. Keeping workshops unrecorded helps create an open learning environment and encourages active participation. To attend this workshop, you will need to have:<ol><li data-list="bullet">Have General Administrator permissions to enable you to set up Tags and Funds</li><li data-list="bullet">Have Insights and Mailings user role to run reports</li><li data-list="bullet">Have a think about the specific messaging you want to use for each of the two online funds we'll be setting up; including name and description</li><li data-list="bullet">Download and make a copy of this <a href="https://docs.google.com/spreadsheets/d/1quiw31sARu5BSH1MUiJbRnFVjeIVyENKcXCzh8rRD3Q/copy" rel="noopener noreferrer" target="_blank">benchmark document</a> in advance of the session and have access to this on the day</li></ol> Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.If you can no longer attend, please cancel your registration to free up a spot:<ol><li data-list="ordered">Log into the Community and select the specific event you are registered for </li><li data-list="ordered">Select 'View Receipt' on the right-hand side</li><li data-list="ordered">In the pop-up, select 'Cancel' at the base and click 'Submit'</li></ol>If you don’t see this option, just email us at community@spektrix.com and we’ll handle it for you!For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.

Activation Workshop: Refining Your Online Donation Ask For Previous Donors

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