Activation Workshop: Meta Advertising with Dotdigital

# Marketing

# Social media

# Dotdigital magic

# Segmentation

This workshop is designed to unlock the full targeting potential of integrating your Spektrix and Dotdigital systems with your Meta Advertising account. By the end of this guided session, you will not only understand how this powerful feature can optimise your marketing strategies but will also have built a high-value "Lookalike" audience specifically tailored for targeting new customers similar to your best Spektrix customers.

Please note: We have some prerequisites for taking part in the workshop:

Sync your Meta Ads Account to Dotdigital - guidance here: https://support.dotdigital.com/en/articles/8198988-digital-marketing-channel-facebook-audience

Know your Meta Ads Account log in details

Know your Dotdigital Account log in details

Review your Privacy Policy to ensure it explicitly mentions Meta or Social Media Platforms as a destination for data sharing (this will be covered in more detail during the session)

Another note:

Registration is capped at 10 organisations to ensure an interactive, focused session with tailored support from our team. Multiple team members from each organisation are welcome to join.

If tickets appear “sold out” but a colleague from your organisation is already registered, please email [email protected] and we can open up an additional space for you.

Event has finished

4:00 PM - 5:00 PM GMT

December 18, 2025

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