Activation Workshop: Sending Smart Relevant Pre-Event Emails

# Website

# Subsite

# Activation Workshop

In this workshop, you’ll use our new Pre-Event Email Template to build an intelligent email that automatically adapts to every event in your season. You’ll learn how to combine essential pre-visit information with upsell opportunities, all within one flexible template. By the end of the session, you’ll have a fully functional pre-event automation that delivers timely, relevant emails to attendees, while reducing the number of campaigns you need to create and manage.

To attend this workshop, you will need to:

Have your branded header and footer saved in Dotdigital ready

Add the following Event Attributes:

dotdigitalEventField1

dotdigitalEventField2

dotdigitalEventField3

Add the Instance Attribute:

dotdigitalInstanceField1

Please note: Activation Workshops are not recorded. These are interactive, hands-on sessions for small groups, and participants may share examples from their live systems. Keeping workshops unrecorded helps create an open learning environment and encourages active participation.

Note on Registration: To ensure an interactive session with tailored support, registration is limited to 10 participants on a first-come, first-served basis.

If you can no longer attend, please cancel your registration to free up a spot:

Log into the Community and select the specific event you are registered for

Select 'View Receipt' on the right-hand side

In the pop-up, select 'Cancel' at the base and click 'Submit'

If you don’t see this option, just email us at [email protected] and we’ll handle it for you!

For the best experience, attendees should log in on a computer (vs. a mobile device), and it is recommended you use Google Chrome as it's the best browser for this experience. Other browsers will work, but elements like virtual backgrounds, and audio and camera settings can be blocked, depending on your browser and settings.