Activation Workshop: Sending Smart Relevant Pre-Event Emails

In this workshop, you’ll use our new Pre-Event Email Template to build an intelligent email that automatically adapts to every event in your season. You’ll learn how to combine essential pre-visit information with upsell opportunities, all within one flexible template. By the end of the session, you’ll have a fully functional pre-event automation that delivers timely, relevant emails to attendees, while reducing the number of campaigns you need to create and manage.

To attend this workshop, you will need to:

1. Have your branded header and footer saved in Dotdigital ready
2. Add the following Event Attributes:
3. dotdigitalEventField1
4. dotdigitalEventField2
5. dotdigitalEventField3
6. Add the Instance Attribute:
7. dotdigitalInstanceField1

Please note: Registration is limited to 10 participants to ensure an interactive, focused session with tailored support from our team. Spaces will be allocated on a first-come, first-served basis.