🎤 Presented by: Bethany Nothstein - Strategic Brand and Sector Engagement Lead (Spektrix)
Nicholas Kuhn - Marketing Manager (Arizona Theatre Company)
This event is hosted by INTIX and is available to INTIX members.
Spektrix analyzed the performance of over one billion emails sent by arts, culture, & in-person experience organizations and learned what influences open rates, click throughs, and ultimately, conversions.
In this webinar, we’ll start by understanding what makes the most engaging emails stand out, and how to make the most of peak engagement with your pre— and post—event communications.
We’ll explore what turns interest into sales, whether you’re promoting tickets, subscriptions, or upsells and add-ons from your shop or bar. Learn how frictionless purchase pathways, mobile-optimized transactions, and one-step logins are improving customer journeys while mapping every datapoint back to the customer record — helping you start the cycle again with even more personalized, more pertinent communications.
Key Takeaways:
- Learn strategies to increase email engagement metrics, from open rates to purchases
- Understand how to measure what matters in email performance, compare your results with sector benchmarks, and track improvement over time
- Take away actionable best practices for testing and optimizing email communications
Attendees
