Philanthropy Series: Fundraising + Growing Your Revenue

Gain a mix of short and long term strategies for growing your revenue:

Low effort, high impact strategies

1. How to do more with the data you have
2. Making the most of donation asks in the purchase pathway

Longer term strategies to ensure a secure financial future

1. The power of memberships and auto-renewal
2. How to ensure you're targeting the right major donors

Making connections to drive the ask

1. How to diversify your donor pool with proactive outbound outreach to non-traditional prospects

We're joined by Carter Tholl, Development Director at Music Theatre Wichita, who shares how she raised $104,000 from phone outreach over a three month period. 

We look at best practice examples from around your Global Fundraising Community and dig into how best to use your Spektrix system to support your goals. The session concludes with a Q+A. 

Resources

From the Support Centre

1. Recipe: Ask for Donations
2. A Guide to Standard Reports (Donation Conversion Analysis Report)
3. Auto Renewable Memberships
4. Dynamic Content
5. Introduction to Dotdigital Programs
6. Introduction to Opportunities and Opportunity Stages
7. How to build a Dotdigital Program
8. Fundraising Appeal Program Template
9. Integrated Emails training
10. Pre- and Post- Event Emails training

From Carter Tholl

1. We are For Good podcast episode 540 "How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations - Kel Haney"
2. Kel Haney's "Pick Up the Phone" course

Wealth Screening

1. Intregrate with Kindsight's iWave