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The Edinburgh International Festival is looking for an experienced, passionate and dedicated CRM Officer to join the team. We want you to help us deliver this unparalleled celebration of the performing arts, which brings some of the most exciting and creative artists working today to audiences from around the world. 

The Role:
As part of the Digital and Communications team, you will be responsible for developing, executing, and analysing a joined-up customer journey. You will manage and automate emails and SMS, craft engaging content, and optimise strategies.

• Work with the Digital Experience Manager and Digital Officer to deliver on the design and implementation of email marketing campaigns.
• Manage data integration between Spektrix and DotDigital to ensure accurate customer information, booking data, and behavioural triggers between systems.
• With the CRM Working Group, contribute to audience journey mapping and incorporate email plans into the wider audience journeys. 
• Create new automated emails and update existing email flows, including welcome series, pre and post-show emails and triggered campaigns. 
• Create compelling emails including copy, subject lines, design, images and CTAs. 
• Conduct A/B split tests on different email elements (subject lines, content, design) to measure performance and identify areas for improvement. 
• Support brand campaigns to deliver on shared objectives round new audiences, retention, recency, frequency and volume.
• Build and maintain accurate email subscriber lists, with the wider CRM Working Group, through segmentation to ensure targeted communication. 
• Track and report on key email marketing metrics like open rates, click-through rates, conversion rates, and ROI to assess campaign effectiveness. 
• Work closely with other departments to ensure consistent messaging. 
• Keep up to date with email marketing best practices, AI Tools, GDPR and compliance.
• Develop and schedule SMS campaigns in coordination with the Digital Team.


CRM Officer (FTC) at Edinburgh International Festival

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