Event Websites That Put the Audience First

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Small UX choices can make a big difference

Brooke Gallagher

I’m a little obsessed with user experience. Whether it’s a website, a webinar, or a live presentation, I’m always laser-focused on how people will consume and interact with something. The less friction, the more joy.

That’s why I loved this roundup of event websites from arts organizations. These sites show how much design and flow really matter. One of my favorite examples is Symphony Space, which saw a 41% increase in online sales after rethinking its website to put users first. Another standout is Discover Children’s Story Centre, where clear donation prompts led to a 600% growth in online giving. Those aren’t just numbers; they’re proof that thoughtful UX makes a real impact.

And there’s more. From PAC NYC’s accessibility-first approach to Warwick Arts Centre’s custom cart that lifted revenue by 35% in one quarter, the case studies are a masterclass in combining creativity with seamless digital journeys.

👉 Read the full blog to explore all the examples.

I’d love to hear from you about other websites that really focus on user experience - jot them down below and tell me what tickles you about them in the comments below!

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Event Websites That Put the Audience First

Small UX choices can make a big difference

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