Marketing & Communications
October 1, 2025 · Last updated on March 14, 2026
Recipe: Apply Contact Preferences
# marketing
# recipes for success
Makes: Information on the communications your customers would like to receive and how
The Tomorrow’s Audience report by Indigo-Ltd and Spektrix reinforced the importance of bringing back first-time audiences.
Respecting how and when customers want to be contacted, whether that is by email, phone, or post, helps build trust, foster loyalty, and ensure compliance with data protection regulations. Clear and accurate preferences also improve open rates, reduce spam issues, and increase overall engagement.
What you need
- Access to Spektrix Settings
- Contact Preferences configured and linked to Dotdigital
- Customer Lists or Global Segments set up for targeting
Time required
10 minutes
What will this help me achieve?
- Communicate only with people who have opted in
- Use the right channel for each customer
- Increase deliverability and avoid unsubscribes or complaints
Concepts we’ll be using
- Contact Preferences: The method and type of communications your customers want to receive
- Customer Lists: Lists created for targeted communications
- Global Segments: Saved segments based on Contact Preferences, reusable across campaigns
Prep
Review your current Contact Preferences and ask:
- Is the communication method clear?
- Are types of content (e.g. newsletters, offers, event info) clearly stated?
- Is the frequency or volume of communication implied or explained?
Make sure the language feels human and sets accurate expectations.
Activate
- In Spektrix Settings, review and edit your Contact Preferences. Archive old ones if no longer used.
- Group preferences clearly by communication type and channel.
- Link your email preferences to Dotdigital to ensure unsubscribes and resubscribes sync correctly.
- Capture preferences during checkout and through your website sign-up form.
- Set up Global Segments for each preference so you can easily filter lists and automate communications.
Try this twist
Use these preferences to segment your database. Pair them with customer behavior data, such as recent attendance or booking history, to craft more targeted and respectful messages.
More to explore
Step‑by‑step guide for syncing unsubscribe/resubscribe preferences between Spektrix and Dotdigital, ensuring your contact data remains accurate across both systems.
A template for nurturing first-time audiences into repeat bookers — ideal to use once you have preferences in place and want to drive deeper engagement.
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