Marketing & Communications
October 1, 2025 · Last updated on November 4, 2025
Recipe: Email Sign-Up Form
# marketing
# recipes for success
Makes: Easy pathway for customers to tell you they want to hear from you
Research shows that it is vital to bring in new audiences and then bring them back again. But first, you need to stay on their radar.
This recipe helps you create a clear, accessible email sign-up form so that prospective patrons can hear from you, even before they’ve made a booking. It’s a key step in nurturing future audiences.
- Contact Preferences set up in Spektrix
- Access to Dotdigital (optional, but recommended)
- Support from a web developer (unless using Spektrix Link)
Prep: 15 minutes
Cook: 1 hour
- Capture contact info from people who haven’t booked yet
- Reach existing customers who missed the opportunity to opt in at checkout
- Create a permanent home for your sign-up form on your website
- Contact Preferences: Tools for collecting customer consent and defining how data can be used
- Simple Sign-Up Form: A short HTML form collecting name and email for communications
- Website Integration: Collaboration with a developer or use of Spektrix Link to display the form
- Review your Contact Preferences in Spektrix and ensure they’re set up to sync with your Dotdigital account
- Coordinate with your web developer or web team to scope where and how the form will appear
- If using Spektrix Link, confirm that the Mailing List page is enabled in the menu
- Create a simple HTML form collecting:
- First Name
- Last Name
- Email Address
- Email Contact Preference (linked to Dotdigital)
- Decide where the form should live on your site. Best practice is to include it in your website header or footer so it appears on every page.
- Ask your web developer to embed the form and handle styling. Spektrix handles data processing and syncing.
- If you’re using Spektrix Link, enable the Mailing List page via the Link menu to surface the form automatically.
Once your email sign-up form is live, start making use of your growing contact list. Use the Contact Preferences recipe to shape your communications strategy and turn subscribers into attendees.
↗️Improving Retention Program Template
Use this Dotdigital program to retain new subscribers by nurturing them toward their first booking.
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