Marketing & Communications

Research shows that it is vital to bring in new audiences and then bring them back again. But first, you need to stay on their radar.

This recipe helps you create a clear, accessible email sign-up form so that prospective patrons can hear from you, even before they’ve made a booking. It’s a key step in nurturing future audiences.

Access to Dotdigital (optional, but recommended)

Support from a web developer (unless using Spektrix Link)

Capture contact info from people who haven’t booked yet

Reach existing customers who missed the opportunity to opt in at checkout

Create a permanent home for your sign-up form on your website

 Tools for collecting customer consent and defining how data can be used

 A short HTML form collecting name and email for communications

 Collaboration with a developer or use of Spektrix Link to display the form

 in Spektrix and ensure they’re set up to sync with your Dotdigital account

 or web team to scope where and how the form will appear

, confirm that the Mailing List page is enabled in the menu

Email Contact Preference (linked to Dotdigital)

Decide where the form should live on your site. Best practice is to include it in your website 

 to embed the form and handle styling. Spektrix handles data processing and syncing.

 via the Link menu to surface the form automatically.

Once your email sign-up form is live, start making use of your growing contact list. Use the 

 to shape your communications strategy and turn subscribers into attendees.


Use this Dotdigital program to retain new subscribers by nurturing them toward their first booking.

Makes: Easy pathway for customers to tell you they want to hear from you

Recipe: Email Sign-Up Form

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Recipe: Email Sign-Up Form

Makes: Easy pathway for customers to tell you they want to hear from you

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