Recipe: Increase Your Revenue with Recurring Donations

# Recipes for success

# Donations

# Fundraising

Makes: A monthly regular giving scheme that allows customers to make donations of their choosing using an auto-renewable membership

Consistent donation revenue is crucial to long-term financial stability. You can remove barriers for loyal supporters by offering the ability to contribute on an ongoing basis at a level that suits them. A single, variable membership replaces the need to manage multiple, fixed-price donation levels, thereby reducing ongoing administrative work. This recipe will show you how to utilise auto-renewable Membership functionality to create a recurring variable giving scheme.

What you need

Access to the admin interface in Spektrix

A fund to link your donations to

An understanding of your organisation’s your Gift Aid/tax requirements

A live subsite OR a way to display recurring donations on your website

Time Required

Prep time: 25 minutes

Cooking time: 15 minutes

What will this help me achieve?

Increase your donation income by securing recurring monthly, quarterly or annual gifts from your customers

Expand your supporter base with more flexibility, convenience and opportunities to support you without having to join benefit led membership initiatives

Reduce administrative overheads by using one membership to manage all regular giving instead of many levels for fixed small amounts

Concepts we’ll be using

Memberships : Used to facilitate the recurring aspect of the donation.

Funds: Each Fund can represent a different reason why you are raising or asking for money. You can think of funds as pots of money into which donations are channelled.

Membership Attributes: Used to differentiate between recurring and annual memberships in reporting.

Continuous Authority & Saved Cards / Spektrix Payments: Used to facilitate recurring payments using stored payment cards.

Spektrix Subsites (or other web integration options): to host your variable giving online.

Prep

In the admin interface, create a fund for recurring donations.

Create a membership attribute called MembershipType with the values of Recurring and Annual. Make this visible in your API integrations and always required.

Decide on the price range you want to make available as a recurring donation.

Prepare a short impact statement explaining the impact of your donation (eg. £50 pays for X). This can be displayed alongside the membership online.

Ensure your payment gateway is set up for automatic billing . If you use Spektrix Payments this is already available to you.

Activate

Create a new membership called "Make a Monthly Donation" that auto-renews on a monthly basis.

Set the benefit amount to zero to make the price 100% donation.

Make the membership variable with broad min & max value to appeal to a wide audience. This will contribute to expanding your supporter base and therefore, your donated revenue.

Make your new membership available online with an engaging impact statement to resonate with your audience.

Get your automated recurring giving scheme on your website by configuring the web element by either:

Using a live Subsite , add a new page for MEMBERSHIPS_COMPONENT (beta). Use ?attribute_MembershipType=Recurring to filter results using your membership attribute.

Integrate directly to your website using API web integrations or web components with your web developer’s support.

[ Prefer to offer fixed price recurring giving instead? Follow the same process leaving the variable option unchecked. ]

Try this twist

To remove fixed price barriers and expand your supporter base, incorporate variable giving into your benefit-led memberships levels, so that customers can choose their own monthly amount rather than selecting from fixed price points.

More to explore

Once you've set up your recurring giving, you'll be able to secure predictable revenue and foster long-term relationships with your most loyal donors.

Activation Workshop: Set Up a Subsite : get your variable giving options online.

(UK Only) Maximise donation revenue with Gift Aid : Take the opportunity to collect Gift Aid declarations and acknowledge donors who have already made them.