Reporting & Insights
October 1, 2025 ¡ Last updated on March 14, 2026

Recipe: Running Standard Reports on First-Time Attendees

Recipe: Running Standard Reports on First-Time Attendees
# Reporting
# Recipes for success

Makes: A snapshot of your data to analyze your first-time attendees and their booking behavior

Recipe: Running Standard Reports on First-Time Attendees
With first-time attendees making up 54% of audiences in 2023, it's essential to understand who they are and how they behave.
This recipe shows you how to run standard reports in Spektrix to analyze your first-time audience. You’ll gain insights into what attracts them, how they behave compared to returning audiences, and what might bring them back again.
ďťż

What you need

  • Access to Standard Reports in Spektrix
  • A clear research question (e.g. attendance trends, crossover behavior)
  • Understanding of Criteria Sets and key Metrics
  • A tag or segment from the Identify First-Time Attendees recipe (optional)
ďťż

Time required

 Prep: 5 minutes Cook: 2 minutes
ďťż

What will this help me achieve?

  • Analyze first-time attendee behavior using built-in reporting
  • Compare your data to the Tomorrow’s Audience national benchmark
  • Shape targeted marketing strategies based on audience insights
ďťż

Concepts we’ll be using

  • Standard Reports: Pre-built Spektrix reports (look for the blue toolbox icon)
  • Criteria Sets: Filters used to narrow or define your report outputs
  • Metrics: Data points like “First Visit” or “Booked Once” that help identify key segments
ďťż

Prep

  1. Decide on the question you want to answer — examples below.
  1. Review your Identify First-Time Attendees tag or use core Spektrix metrics.
  1. Open the Guide to Standard Reports to find the best report for your goal.
ďťż

Activate

  1. Go to Insights & Mailings > Report Explorer
  1. Select your desired report (e.g. Ticket Sales, Customer Demographics, Post Show Analysis)
  1. Apply filters using Criteria Sets:
  • Use “First Visit” or “Booked Once”
  • Or apply your Autotag if you’ve created one
  1. Choose output format: PDF or Excel
Run the report and analyze the results
ďťż

More to explore

 ↗️  How to Request Help with Reports   
Need a custom report or can't find what you're looking for? Here’s how to get expert help.
Comment (1)
Popular
avatar
ďťż
Dive in

Related

Recipes and Toolkits
Recipe: Identify First-time Attendees
Jun 2nd, 2026 • Views 466
Recipes and Toolkits
Recipe: Boost Engagement with Send Time Optimisation
Mar 25th, 2026 • Views 166
Recipes and Toolkits
Recipe: Prompt First-Time Attendees to Return
Oct 1st, 2025 • Views 195
External Content
A Guide to Standard Reports in Spektrix
Sep 10th, 2025 • Views 3
Recipes and Toolkits
Recipe: Identify First-time Attendees
Jun 2nd, 2026 • Views 466
Recipes and Toolkits
Recipe: Prompt First-Time Attendees to Return
Oct 1st, 2025 • Views 195
External Content
A Guide to Standard Reports in Spektrix
Sep 10th, 2025 • Views 3
Recipes and Toolkits
Recipe: Boost Engagement with Send Time Optimisation
Mar 25th, 2026 • Views 166