System Setup & Tools
September 3, 2026 · Last updated on September 17, 2026
Activation Toolkit: Improve Online Booking Experience for Patrons with Access Requirements
# Toolkit
Practical steps to create a more accessible, inclusive, and friction-free online booking journey
Success Looks Like:
An online booking journey fit for all; creating a welcoming, inclusive environment allowing customers with access needs to be able to book the tickets they need, when they want to, however they want to.
Who is this for?
For organisations looking to identify and engage with customers with access needs.
In:
- Booking path
- Marketing & Segmentation
- Reporting
This is the Spektrix recommended best practice but organisations working with partners such as Nimbus or All In can still follow the steps below, and review the Useful Resources section at the end of this Toolkit.
For more context see:
How to get there:
Review and / or complete the initial set-up
- 🛒Complete an Accessibility Audit of Existing Set-Up
- 👨🍳 Capture Access Needs to help you record access needs clearly using tags
- 📢Let customers know how accessible your website is: Web Accessibility Statements
Note: Spektrix iframes meet WCAG 2.1 AA Level Standards for Web Content Accessibility, aside from the ChooseSeats.aspx iframe. If your ChooseSeats.aspx uses the Enhanced Customer Seat Selection then it does meet WCAG 2.1 AA Level Standards.
Make your online booking path accessible by highlighting the best performances and seats for your access bookers:
Engaging with your access bookers via effective marketing & segmentation:
How are you communicating with your access bookers?
- 📚Use dynamic content to provide specific access information using the tags you have set up, e.g.:
- Specific parking arrangements
- Any extra provision being provided such as a touch tour
- Specific venue information on how best to navigate the space
- A specific post-show follow up survey
Report on your success:
- What does success look like for you?
- Refer back to your original audit and see what’s changed
Further reading and useful resources:
We also partner with a number of organisations dedicated to helping you achieve a higher level of accessibility:
Access Partners:
Integrated access schemes:
- 🔀 All In
Access Consultants:
- 🖥️ Accessible by Design
Case Studies:
Other:
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