Segmentation Made Simple

# segmentation

# marketing

Because not every audience member wants the same invitation to the party

Brittney Aston

I think about this a lot when I’m planning events with friends. If I invite my neighbor, I just say “show up at 7pm and bring chips.” If I invite someone flying in from out of town, I give them hotel recs, parking info, and probably a whole itinerary. The point is, different people need different things.

That’s what segmentation really is. Instead of sending one big message to everyone, you break your audience into groups that make sense. Locals, frequent attenders, people who just came for the first time, folks you haven’t seen in a while. Each one deserves a message that feels like it was written for them.

Here’s one simple model that I think is a great starting point: - Frequent Attenders: your loyal fans who want to hear from you often - Recent Attenders: people who just came, so it’s the perfect time to invite them back - Locals: close by but maybe lapsed, so a little nudge might work - Lapsed Attenders: the “we miss you” crew who need a thoughtful invitation

The best part is you don’t need to overcomplicate it. With tools like Spektrix, segmentation can actually feel easy. I think once you try it, you start to see how much more personal your communications become, and over time you notice people moving from curious to committed.

👉 Read the full blog to see the full model and grab a worksheet that helps you match the right message to the right group. What about you, which audience segment do you find the trickiest to reach? 👇 Share your thoughts in the comments below!

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Segmentation Made Simple

Because not every audience member wants the same invitation to the party

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