Marketing & Communications
June 15, 2026 · Last updated on July 10, 2026
Activation Toolkit: Increase Effectiveness of Your Emails and Digital Ads
# Toolkit
# Marketing
# Roi
Increase deliverability, opens, and click throughs on your emails. Increase engagement with digital ads by targeting the right audience.
Success looks like:
Increased ROI of your digital communications. This means the right audience members get the right message at the right time. Stretch your budget farther and see greater engagement and returns by using your spend impactfully.
Who is this for?
Organisations wanting to get the full value from their digital communications who may not have reviewed the effectiveness of their emails for a while, or are seeing engagement dropping.
How to use this toolkit?
We have ordered this toolkit to be in a logical flow for improving your email engagement overall. However, you can skip any steps that you have already completed or start where you feel is most impactful for your organisation.
How to get there:
Increase deliverability by optimising your send lists:
Get more people opening and hearing your message
Get more people clicking and taking action:
Digital ads to think beyond the email inbox:
Further reading and useful resources:
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